About Me

Hi, I'm Luke and I want to help you be successful with your business. I'm a happily married father of 5 who loves creating online content, soccer, snowboarding, traveling, and water (drink it, it's good for you).

I started my first online business in 2010 with the plan to quit my full time job one year later.

Yeah...that didn't happen :(


Help creators and small businesses grow and succeed using email marketing.


Be the most comprehensive educational resource of effective email marketing principles to create business success and rid the world of spammers.

My Story

If reading that discourages you, please don't let it!

It probably wouldn't take you as long as it took me...I went through some serious ups and downs during those 5 years (including my mom passing away from ALS), which kept me from consistently working on my online business.

I was pretty determined to quit my job, work for myself, and provide more for my family though, so I kept working for the next 5 years until I reached my goal.

When I started in 2010 I didn't know a-n-y-t-h-i-n-g about online business.

But I would hear things on the radio, and read things in the newspaper about Internet companies securing hundreds of millions of dollars to build online companies.

And it got me wondering, what is this online thing all about?

My first hangup was how do you get found when there are millions of websites out there? Or how do you build a site that gets found? And after you build a site and people find it how do you make money from it?

It was then that I found Sitesell/Site Build It! better known today as Solo Build It! (more on them and the process here).

Through their platform I was educated on the most important process to being successful online. C -> T -> P -> M 

  1. Content
  2. Traffic
  3. Presell
  4. Monetize

Whether or not this is news to you, it is the biggest reason I have been successful online. The second major reason I have been successful is through email marketing.

I don't claim to be an expert because quite honestly...

...I hate that word.

Too many people claim to be "online experts" who really aren't. In fact, anytime you meet someone who claims to be an expert be sure to fully research them before giving them any money.

I'm not an expert, but I can get you results :)

I've done it and I'd want to show you how you can too.

So which would you rather have? Someone who calls them self an expert?

Or someone who can get you results?

I created this site to share my knowledge with you because I've been there.

I know what it feels like to want something but not know quite how to get it.

My goal is to help you develop or improve your email marketing strategy and online efforts in order to be successful online.

Thank you for being here.

To start, let me tell you about the benefits of email marketing.