The following email marketing book has earned me a 10,000% return on investment and should be on every email marketers shelf.
It's called Invisible Selling Machine and was written by the legendary Ryan Deiss from Digital Marketer.
At the end of my review I'm going to tell you a secret about this book and what it has done for my revenue and it's going to blow your mind, especially when you consider the price of this book is 24 bucks new or 6 bucks used.
If you don't have the money to buy it new, buy it used!
If you don't have the money to buy it used, do whatever you have to do, legally of course, to make that 6 bucks and purchase this book immediately.
If you’ve been under utilizing your email, this book will change your life.
It has definitely changed mine.
And if you don’t have an email list, Ryan shows you how to remedy that, and when you’re done you’ll already know how to NOT under utilize it.
Right from the beginning this book talks about the great big lie about email marketing and it's NOT that email marketing is dead.
He discusses 2 huge mistakes that email marketers make that is holding them back from a gold mine of revenue they could be receiving and how to correct it.
He gives a concise overview of the five phases of invisible selling with examples of each and a great chart to help you visualize it, right here.
Then he dives further into each phase giving detailed explanations of how to set up your Indoctrination/Welcome sequence, with an excellent comparison to a pick up artist using, as he puts it, “devilishly effective” but legitimate psychological methods.
He also provides examples of what he writes in each type of email he sends. This was one of the most valuable elements in this book because he provides fill in the blank frameworks of copy that can be modified and used for most any business.
Having said that, one of the most demanding and time consuming aspects of email marketing is writing.
Whether your email is promotional, transaction, or relational, writer’s block and shiny object syndrome can be your worst enemy.
One way I combat this enemy and save hours on a weekly basis by generating email copy that’s designed to get results…
…is with Copy.ai.
With it I can generate high converting email campaigns in a few easy steps, copy, paste, modify, and send.
From Welcome to Sales, and Follow up emails, including Cold Outbound, Nurture Sequences and more, Copy.AI has you covered. Not to mention the auto templates they have for Social Media and Ad copy, Website and Blog copy, Product descriptions, and everything in between.
You’ll want to integrate the principles Ryan teaches of course but…
Copy.ai is literally helping me win the war against writer’s block and creative slowdown.
Best of all is you can start with them for free with no trial period, so if that’s of interest to you, create a free account with them today.
But let me get back to reviewing the Invisible Selling Machine…
In the engagement section Ryan talks about lead magnets, aka Incentives or Bait, which offers some type of reward or content to people, in exchange for joining your email list.
He gives very detailed instruction on how to create effective lead magnets and squeeze pages and at the end of the book provides checklists of the necessary elements needed for them as well as examples of his best performing subject lines with reasons why they are successful.
He provides invaluable advice and reproducible sales emails that ascend subscribers up your value ladder to become customers or repeat customers.
He also explains the importance of list hygiene and describes effective strategies on how to reengage cold or dead subscribers.
Finally, he shares the importance of permission based or double opt-in email marketing and how to segment subscribers into different groups of interest using the “value first’ method with corresponding examples.
Closer to the end of the book he outlines the purpose of the Subject Line, Body Copy, Body Copy Structure, and Landing Page so you can craft emails that convert.
Now, here’s my secret about what this book has done for my revenue.
It was recommended to me back in August of 2016. I read it in a few days, it’s super easy read because you’ll absorb the information like a sponge.
After reading it, I started implementing the strategies that Ryan lays out, for selling the digital products I have from one of my other websites.
I was also transitioning to a Shopify store at the time and thought this would be a perfect time to test out these new strategies.
Fast forward to today, and the strategies in this book have netted me over $240,000 dollars in the last 6 years, which is a 10,000% return on my investment.
It’s that valuable!
In short, I love this book and think it should be on the shelf of anyone doing email marketing.
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