Kit vs. GetResponse: Which Email Platform Really Helps You Make Money Faster?

If you’re running a solo business, you already wear enough hats—CEO, customer service, marketer, janitor (don’t pretend you’ve never wiped down your desk with your sleeve).

The last thing you need is an email marketing platform that feels like a second job.

I’ve been in the email marketing trenches for years.

I’ve used Kit (formerly ConvertKit) to launch products, sell digital downloads, and promote my iPhone/iPad apps. It’s helped me generate thousands of dollars—without the headaches that usually come with “business software.”

That said, this article isn’t some “Kit can do no wrong” love letter.

GetResponse has been around since dial-up was a thing and offers tools that could make sense for certain businesses—especially if you love the idea of running webinars and ecommerce funnels from the same place you send your emails.

So, instead of drowning you in a 42-point feature checklist, let’s look at real-life scenarios and see which platform fits your stage and style.

Scenario 1: Starting from Zero Subscribers

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Kit

If you’re starting from scratch—no list, no clue where to start—Kit is like the friend who hands you a coffee and says, “Okay, let’s do this.” The free plan is ridiculous in a good way:

• up to 10,000 subscribers
• unlimited landing pages
• unlimited forms
• and unlimited emails

And the setup? You can literally have a working landing page live before your next coffee refill.

No coding, no fuss.

Plus, you can pick single or double opt-in for each form.

Want speed? Go single.

Want cleaner data? Go double.

Kit lets you decide instead of forcing you into one option.

GetResponse

GetResponse’s free deal is a 30-day trial—good for poking around, but after that, it’s ~$19/month for 1,000 subs. You do get an AI landing page builder, which is fun if you’re not feeling creative.

Their templates have more variety than Kit’s, but they can feel a bit… template-y. If you like tweaking designs until they’re “just right,” you might enjoy it. If you’re the “I just want this done” type, it’s one more thing to fiddle with.

Verdict here: New and budget-conscious? Kit wins with the more generous free tier and easier setup.

Try Kit's free plan for up to 10,000 subscribers?

Scenario 2: Automating Your Business

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Kit

Here’s where Kit flexes. The visual automation builder makes it easy to map out your subscriber’s journey.

And I mean easy.

You drag, you drop, you feel like a marketing wizard.

My secret weapon?

The “Resend to Unopened” feature. You send an email, 40% of your list opens it, the rest misses out. Click one button, tweak the subject line, send it again.

Boom! Instant second chance at engagement (and sales).

For busy creators, this is free money.

GetResponse

GetResponse has powerful automations too:

• contact scoring
• ecommerce triggers
• even SMS

But the interface is more like “command center for a space mission” than “friendly sidekick.”

If you’re brand new to automation, it can be intimidating.

Verdict here: If you want speed and simplicity, Kit is your automation buddy. If you run a store with multiple products and want crazy-detailed logic paths, GetResponse is your power tool.

Want to set up automations in minutes—not hours? Start with Kit

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Scenario 3: Selling Digital Products or Services

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Kit

This is where Kit made me say, “Wait…it does that too?”

You can sell ebooks, courses, coaching calls, or any digital download right inside of Kit. No need for extra checkout tools or integrations.

I’ve launched both digital products and my iPhone/iPad apps directly to my list this way.

My process?

Email my subscribers, link to the sales page, start collecting payments.

No extra moving parts, no “Did that Zap run?” anxiety.

GetResponse

GetResponse is more ecommerce-store-friendly.

Think promo codes, abandoned cart recovery, full funnels with upsells. If you’ve got shelves of physical products, you’ll appreciate it.

For the solo creator with a couple of digital products, though, GetResponse might feel like you’re driving an 18-wheeler just to get to the grocery store.

Verdict here: Kit for quick, easy digital product sales. GetResponse for established ecommerce with physical products.

Start selling with GetResponse

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Scenario 4: Growing Beyond the Basics

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Kit

When you’re ready to level up...

...Kit’s Creator Pro plan adds advanced analytics, a subscriber referral program, and Facebook custom audience syncing.

Translation: more ways to grow your list and retarget people with ads—without losing your mind.

The analytics are clear, no PhD in spreadsheets required. You can actually use the data instead of wondering what it all means.

GetResponse

Here’s where GetResponse goes big:

• Webinars
• AI course creation
• SMS
• web push
• a full website builder

...it’s a buffet of marketing tools.

The downside? You might be paying for a lot of dessert you never eat.

If you already have a website, webinar tool, or course platform, these extras may just sit there unused.

Support & Learning Curve

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Kit: Think “friendly neighborhood coffee shop” vibe. Support is responsive, helpful, and doesn’t make you feel dumb for asking basic questions.

GetResponse: More like a 24/7 tech support center. Tons of tutorials, and live chat is always on—but because there’s so much in the platform, you might be visiting those tutorials a lot.

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Quick Comparison Table

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Final Verdict: Which Should You Choose?

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If you’re a solopreneur, coach, or creator with under 3,000 subscribers, I genuinely think Kit is the best choice to start and grow—without getting buried under features you’ll never touch.

GetResponse is a solid contender if you’re running a big ecommerce operation or you love the idea of doing everything (email, webinars, courses, websites) in one place.

But if you want to get up and running quickly, send emails people actually open, and maybe sell your first product this week?...

...Kit has your back.

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